WEBSITE DESIGN
Upscale contractors for luxury model homes needed an upscale luxury website to show off their work.
Southland Electric website redesign
THE CHALLENGE
Bringing a website up to the same level of professionalism as the company. Southland Electric's website did not match the quality and level of professionalism that their work exemplifies. The main challenge of this website redesign process was creating a sleek, high-level website without updating the client's brand identity. The other main challenge was optimizing the website for mobile. The previous website was not designed with mobile or tablet viewing in mind. THE SOLUTION
To create the desired look and mobile optimization of the website I had to start from scratch. I designed for mobile first and created separate designs to display based on screen size when necessary. To work with the current brand identity, I used splashes of their logo colors throughout the site. Red outlines under text, bold black font, and buttons that shift to yellow on hover helped keep the brand identity while maintaning a clean professional design. keep it simple keep it clean
keep it simple keep it clean
